Why Adidas Just Extended CEO Bjørn Gulden’s Contract Through 2030

View ALL 10 Photos When Bjørn Gulden assumed control of Adidas in January 2023, the industry veteran inherited a company in turmoil. With determination, grit and seasoned business instincts, the chief executive officer led a revival that has once again put the Three Stripes at the center of the sneaker conversation. It’s this tenacity that […]

REI Co-op Names Former Foot Locker Exec as Chief Commercial Officer

Kim Waldmann. Courtesy of REI Co-op REI Co-op has named former Foot Locker executive Kim Waldmann as its new chief commercial officer, effective March 9. In this new role, the specialty outdoor retailer noted that Waldmann will work to “unite key elements of REI’s commercial ecosystem across stores, e-commerce and operations to strengthen how the […]

How Footwear Firms Are Preparing for a Potential 15 Percent Global Tariff

U.S. Treasury Secretary Scott Bessent Richard Rodriguez/Getty Images Global tariffs for shoe firms are going up by another five percent, and they could happen as early as this week. That was the word from U.S. Treasury Secretary Scott Bessent in an interview Wednesday with CNBC. He also said that U.S. tariff rates are likely to […]

Nike, Adidas and Puma to Lead Sneaker Market Growth Via Innovation, Sustainability

The once niche athletic footwear segment has become a major lifestyle category that will help drive the sneaker market to $126.15 billion in sales by 2033. Maja Hitij/Getty Images Evolving fashion trends and increasing health awareness, plus rising demand for stylish, comfortable and performance-oriented footwear will continue to drive consistent growth in sneaker sales. A […]

Kendall Jenner, Jennie Among the ‘Superstars’ Joining Samuel L. Jackson in Adidas Originals’ Latest Campaign

Kendall Jenner and Jennie. Courtesy of Adidas Just one week after Adidas Originals teased its spring 2026 Superstar campaign with legendary actor Samuel L. Jackson, the full cast has been revealed. On Thursday, Adidas revealed that the actor will star alongside singer Jennie, model Kendall Jenner, football prodigy Lamine Yamal, musician Baby Keem, NBA superstar […]

Birkenstock’s Latest Designer Shoe Collaboration Just Walked the Milan Runway

The Birkenstock by Etro collection as seen at Milan Fashion Week. Courtesy of Birkenstock Birkenstock is continuing its designer collaboration streak with a new tie-up with Etro. Unveiled on Wednesday during Etro’s fall/winter 2026 runway show at Milan Fashion Week, the duo updates the German footwear brand’s signature Boston clog. First launched in 1976 and […]

Trump to Sign Order For New 10 Percent Global Tariffs After Supreme Court Ruling

US President Donald Trump speaks during a press conference at the White House on February 20, 2026. Anadolu via Getty Images U.S. President Donald Trump is already planning new tariffs to replace the ones the U.S. Supreme Court struck down on Friday. Friday’s Supreme Court ruling found that Trump overstepped his authority to impose double-digit […]

Nike Shoe Prices Rose in Secondary Sneaker Market in January

A look at a Nike sneaker wall at a Macy’s store on March 21, 2024, in San Francisco. Justin Sullivan/Getty Images Data points from the secondary sneaker market suggest that Nike‘s inventory in North America is getting under control. According to UBS Evidence Lab data, Nike brand footwear prices in the secondary sneaker market rose […]

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