Athletic Brands Jockey for Position in Wake of World Cup Fever

Dion Gallapeni of Kosovo wins against Ismail Yuksek of Turkey during the FIFA World Cup 2026 European Qualifiers KO playoff match between Kosovo and Turkey at Fadil Vokkri Stadium on March 31, 2026, in Pristina, Kosovo. Ferdi Limani/Getty Images Brand awareness is top of mind for athletic brands, and what better venue this year than […]

Resale Market Suggests Brand Heat Growth for Vans, Crocs

Looks of the Lego x Crocs collaboration and the Vans Pearlized version of its Old Skool shoe. Courtesy of Lego x Crocs, Vans VF Corp.-owned Vans and Crocs brands are picking up some “high heat,” according to Needham analyst Tom Nikic. In a research note on the sneaker resale market, Nikic noticed green shoots for […]

Academy Sports’ Matt McCabe Talks World Cup Opportunity, Elevated Brand Mix and More

A look inside the Academy Sports + Outdoors store in Morgantown, W. Va. Courtesy of Academy Sports + Outdoors Academy Sports + Outdoors is getting ready for World Cup fever and the expected subsequent interest in soccer. According to Academy’s Matt McCabe, executive vice president and chief merchandising officer, 30 World Cup games are within […]

The 20 Best Shoe Deals at Amazon’s Big Spring Sale-Shop New Balance, Brooks and More

Credit: Design elements: Courtesy of Brand. EatingWell design. Amazon’s Big Spring Sale includes several shoe deals that caught our attention. Good for Plantar Fasciitis: Brooks Adrenaline GTS 24 Running Shoe, $94 (was $140) Podiatrist-Recommended and at Its Lowest Price: Brooks Ghost 17 Running Shoe, $120 (was $150) Fantastic Deal: Adidas Break Start Shoe, $42 (was $70) Extra Cushion: New Balance Women’s […]

One of The Bounciest Shoes You Can Run in Right Now: the Asics Megablast

Trevor Raab The Asics Megablast is one of the bounciest super trainers we tested this year. The shoe has the brand’s FF Turbo², an A-TPU midsole foam that delivers explosive bounce. Some runners found the Megablast too squishy while others appreciated its cushiness for hard workouts. When I tested the Saucony Endorphin Pro 5, I went […]

Natalie Portman’s All-Black Hoka Sneakers Might Be the Coolest-and Comfiest-Walking Shoes You Can Buy

Credit: Getty Images Natalie Portman’s Exact Hokas: Hoka Clifton 9 GTX Sneakers, $165 Under $50 Lookalike: Skechers Go Run Consistent Sneakers, $45 (Originally $73) Perfect for Workouts: Adidas Run Falcon 5 Sneakers, $52 with coupon (Originally $65) Podiatrist-Approved Brand: New Balance Fresh Foam Arishi V4 Running Shoes, $65 (Originally $75) Rare Markdown: Brooks Ghost 17 Running Shoes, $120 (Originally $150) Shopper-Favorite: Under […]

Sources: Dick’s Sporting Goods Has Kicked Off Layoffs at Foot Locker

A round of layoffs, relocations and a return to office mandate began on Monday at Foot Locker, which was acquired by Dick’s Sporting Goods last September. Courtesy Photos Dick’s Sporting Goods on Monday began a series of layoffs at its Foot Locker operation, sources said. The layoffs weren’t unexpected — it was just a question […]

Jordan Brand Proved To Be ‘Very Powerful’ for Famous Footwear in Q4, CEO Says

The Air Jordan 6 Infrared “Salesman” sneaker. Courtesy of Nike Famous Footwear’s new partnership with Jordan Brand continued to bear fruit in the fourth quarter. Jay Schmidt, president and chief executive officer of Famous Footwear parent Caleres, told analysts on the company’s fourth quarter earnings call on Thursday that Jordan brand sales proved to be […]

Fila Parent Reports Jump in 2025 Operating Profit

Inside the Fila Museum in the company’s new brand experience center. Courtesy of Fila Fila‘s footwear franchise model is resonating in South Korea. According to the South Korean company, fourth-quarter revenue reached 915.2 billion won, increasing 6.3 percent year-over-year. The results were driven by profitability-focused operations, the restructuring of its U.S. business — and continued solid […]

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