New Balance Looks Back on Historic London Marathon

Sabastian Sawe after winning the Men’s elite race during the 2026 TCS London Marathon. Photo by John Walton/PA Images via Getty Images Sunday was a day flush with records at the London Marathon. Three men beat the previous world record for the distance, including the first two to surpass the two-hour barrier, a new women’s […]

What Goes Into Making Custom Shoes for the Met Gala?

Rihanna wearing custom Amina Muaddi shoes at the 2025 Met Gala. The Met Gala is considered the number-one fashion event of the year, drawing the buzziest guest list and a drove of photographers to the Metropolitan Museum of Art and its surrounding hotels every year. The outfits on the red carpet can be counted on […]

EXCLUSIVE: Grenson Leans Into Loafer Mule Trend With NN.07 Collab

The NN.07 + Grenson moccasin mule. Courtesy of NN.07 Grenson and Copenhagen-based label NN.07 are jumping on the loafer mule trend with a new shoe collaboration. Set to launch later this month, the NN.07 + Grenson moccasin mule is made from soft napa leather and features a hand-stitched gathered apron and a flexible leather sole. “NN.07 […]

Sorry, but we need to have a serious discussion about fashion’s next ‘it’ shoe.

When writing about the latest fashion trends is a part of your day job, sometimes you think you’ve seen it all. Yes, I’m talking about you, unbuttoned jeans and pillowcases as handbags. But some days you wake up, you open Instagram and find that, overnight, everyone started wearing fluff as shoes. Fluffy. Furry. Fuzzy. Hairy. There’s no other […]

These Three Sneaker Brands Are Gaining Visibility on Social Media

On Running and Onitsuka Tiger are among some of the brands that have posted the highest growth in social media visibility, according to Heuritech. Courtesy Photos Sneaker sales were already on the slide in 2025, and now are forecast to deteriorate further in 2026. But several challenger brands are gaining ground when it comes to […]

From Chanel to Dior, the New Creative Guard Is Leading With Shoes

One of Matthieu Blazy’s new cap-toe shoe styles at Chanel. Courtesy Chanel The new creative directors at storied maisons are using shoes to quickly establish brand codes while reinforcing one of luxury’s most dependable categories. The shoe business has long served as a defining pillar of brand identity, from Chanel’s cap-toe slingbacks to the sculptural […]

This New Adidas Shoe Just Swept the London Marathon: Sabastian Sawe, Yomif Kejelcha Make History in Sub-2-Hour Race, Tigst Assefa Breaks Women’s World Record

Kenya’s Sabastian Sawe poses with his new world record time written on his running shoe at the finish of the 2026 London Marathon. Courtesy of Adidas/AFP via Getty Images Adidas just got a record-breaking boost from its new super shoe at the London Marathon 2026 today. The Adidas Adizero Adios Pro Evo 3 led three runners to […]

Nike’s New Temporary SoHo Store Celebrates the Grit of NYC

View ALL 9 Photos Nike has opened the doors to its latest NYC storefront in SoHo. Located at 611 Broadway — inside the space once home to Crate & Barrel — Nike’s SoHo residency is set just two blocks north of its prior location at 529 Broadway. (The location also hosted a temporary Kith pop-up […]

On Opens Boston Store Just Days Before Marathon

The exterior of On’s Boston store. Courtesy of On On has opened its first store in Boston – just in time for the city’s marathon next week. Located at 138 Newbury Street in Boston’s Back Bay neighborhood, the 2,800-square-foot store offers an assortment of On footwear, apparel and accessories for running, tennis, training, outdoor and […]

EXCLUSIVE: New Balance Promotes Tracy Knauer to Lead North America

Tracy Knauer Courtesy of New Balance New Balance has a new leader for its North American business. The athletic brand said Thursday that Tracy Knauer has been promoted to senior vice president, North America. Knauer has over 20 years’ experience at New Balance, with roles that span marketing, product, sales and direct-to-consumer. She joined the […]

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