Month: July 2022

Marketing Plays: Alexander McQueen Debuts Short Film Highlighting Its New Sprint Runner Sneaker + More News

See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to [email protected]. July 14, 2022: Alexander McQueen has launched a new film featuring its Sprint Runner sneaker. Directed by award-winning director and visual artist Sophie Muller, the short film stars singer, songwriter and dancer Mettenarrative. […]

US Consumers to Spend 20% More Per Student This Back-to-School Season, KPMG Finds

This back-to-school season, parents are gearing up to spend more than usual in a highly inflationary environment. U.S. consumers have said they plan to spend on average $380 per student this year for back-to-school shopping, up 20% compared with 2021. That’s according to KPMG’s 2022 Back to School Consumer Pulse Survey, which surveyed more than 1,300 […]

Tommy Hilfiger to Return to New York Fashion Week This September

Tommy Hilfiger said Thursday that it will return to New York Fashion Week for the first time in three years. It plans an experiential runway event that will reveal the “See Now Buy Now” fall 2022 collection. The show will take place on Sept. 11 at 7 p.m., EDT, and will be be a combination […]

Americans Spent Nearly $12 Billion During This Year’s Amazon Prime Day

Prime members purchased more than 300 million items worldwide during Prime Day 2022, up from roughly 250 million in 2021, according to new data released by Amazon on Thursday. According to the e-commerce giant, this year’s event was the biggest Prime Day event in the company’s history. According to Amazon, which didn’t disclose its internal numbers for […]

Nike Expands Fanatics Partnership in ‘Strategic Shift’ in NCAA Apparel

Nike will extend its licensing relationship with Fanatics and Branded Custom Sportswear to include NCAA retail fanwear and sideline products. The new arrangement will make Fanatics Brands—the licensing giant’s in-house apparel and manufacturing division—the fan apparel and headwear licensee for Nike for a “select group of leading colleges and universities starting in summer 2024,” Fanatics said. Products will include fan apparel, replica jerseys, headwear, […]

Fanatics Expands Nike Partnership to Include Collegiate Fan Gear

Fanatics and Nike are expanding their partnership. The two companies announced on Wednesday that they’ve entered a new long-term deal which will see Fanatics Brands, the company’s in-house apparel and manufacturing division, become the fan apparel and headwear licensee for Nike for a select group of colleges and universities. The partnership will start in summer […]

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