A Look Inside Crocs’ Company Culture Where the ‘Come As You Are’ Tagline Is Brought to Life
For Crocs president Michelle Poole, a brand has to stand behind its message. “I believe very strongly that in order to be a truly authentic brand, you can’t just have a consumer facing tagline,” she said. “It starts from the inside out.” That is the case for Crocs’ go-to line, “Come As You Are,” which is not […]