Oct. 7, 2022: Converse has tapped more than 20 different creatives from around the world for a new film series. Called “Create Now. Create Next,” the new campaign features the talents of musician and actor Vince Staples, DJ and producer Honey Dijon, Canadian basketball player Shai Gilgeous-Alexander, hardcore punk band Turnstile, and British hip hop duo A1 x J1 among others, each person shares their artistic vision through a series of 20 individual, six-second films. In the spirit of experimentation, Converse also enlists longtime partner, Tyler, The Creator to serve as executive music producer for the campaign. As part of his role, he draws from his own archive to present an exclusive instrumental arrangement to serve as the soundtrack for the long form versions of the film in the campaign. What’s more, a playlist of 10 tracks from the campaign – spanning beats from hip hop, rap, afro punk, Latin, Indian, K-pop, and punk – is available on Converse’s Spotify channel.  Converse will also be showcasing musicians and highlighting music from some of the 6 second versions of the campaign on Tik Tok.

Oct. 5, 2022: Fendi has released a new video featuring French footballing legend and Real Madrid star Karim Benzema, who was tapped in September as the Italian luxury brand’s new ambassador for its “Faster” sneaker. With over 50 million followers on Instagram, Benzema “embodies the progressive spirit of the Maison’s latest sneaker design,” Fendi said in a statement, citing the player’s recent naming of the UEFA Men’s Player of the Year. Featuring technical fabrics and high-end athletic touches, the made in Italy sneaker features details like an embossed “FF” motif on the sides, corrugated running soles with “FF” on the toes and white “FF” fabric inserts. The new Fendi Faster sneaker, part of Fendi’s fall/winter 2022 collection, is now available on Fendi.com in a range of colors.

Oct. 4, 2022: Off-White is teaming up with Italian football club AC Milan as its official style and culture curator. As part of the deal, Off-White will provide clothing for the men’s and women’s teams, with the former wearing their new official outfits for the first time in their Champions League away match in London this week. According to the brand, the new uniforms advocate for “wearing your heart on your sleeve” with a new “I Support” patch on the left sleeve of the uniform’s jacket. The “I Support” pledge debuts in an original video that joins voiceover narration by current AC Milan’s men’s and women’s players with iconic football objects tagged with “I Support” statements. Matching actions to words, the ongoing partnership will also include community activations and projects to support Fondazione Milan, AC Milan’s charity foundation. Through its “Sport For Change” program, Fondazione Milan works to provide young people — especially the most vulnerable and those in poverty — the opportunity to grow and develop their talents.

Sept. 27, 2022: Merrell chief marketing officer Janice Tennant has won the Marketing Leader of the Year Award by the Women in Content Marketing Awards (WICMA), the brand announced today. The award, according to Merrell, recognized the “exceptional content marketing contributions made by Tennant, and how she has used her voice to inspire and lead others in the industry.” Since joining Merrell in June 2020, the company said Tennant tasked her team with building an agile market strategy to grow market share within her first 60 days. Merrell also said Tennant was responsible for an aggressive digital and direct-to-consumer strategy, which included the development of a strategic roadmap to double its e-commerce business within a year. From a campaign perspective, she led Merrell’s “More Less” effort created to confront “the gimmicks and endless chase of the women’s self-care market” by encouraging people to get outside and get moving. Tennant, according to Merrell, has also worked to enforce its mission to make the outdoors more inclusive by launching a social accountability task force “committed to amplifying diversity and social justice within the company and broader outdoor industry.”

Sept. 21, 2022: Merrell has added trail runners Aum Gandhi and Rachel Tomajczyk to its global athlete roster. The runners — who will be supported by the brand through apparel, footwear, sponsorship and travel to races — are the inaugural members of its U.S. trail running team. “We’re proud to have dedicated, disciplined athletes like Aum and Rachel on our team,” Merrell marketing manager Jessenia Flores said in a statement. “Both athletes’ values match Merrell’s, and their impressive running resumes paired with a passion for the sport and trail community is inspiring to all.”

Sept. 20, 2022: To celebrate the launch of its innovative new Flexa Collection, Franco Sarto commissioned Erika Lemay, the renowned aerialist and founder of Physical Poetry, for a gravity-defying performance that puts the Flexa boots to the test. The first video displaying Lemay’s artistry launched today on Franco Sarto’s social media channels. In a statement, the dancer said, “I thought performing in high-heeled boots would be challenging. When I tried on the Flexa boots and started moving, they felt like a second skin. … My foot felt supported even when suspended by one foot.” The Flexa Collection was developed by creative director Gionata Pagni based on historic Italian shoemaking techniques originating from Bologna. The stretch boots feature an ultra-light and flexible shankless construction with 7mm of handstitched foam cushioning and a contoured fit. The debut fall line consists of three leather styles — a tall boot, mid-calf boot and square-toe slide — retailing for $160-$220 at Francosarto.com and select retailers.

Sept. 13, 2022: Tommy Hilfiger has launched its fall ’22 Tommy Factory campaign starring supermodel Kate Moss and model daughter Lila Moss; drummer and producer Travis Barker; Grammy-winning artist, Golden Globe and Emmy nominated actor Anthony Ramos; multi-Grammy award-winning recording artist, songwriter and composer Jon Batiste; pop artist Mr. Brainwash; Wigstock drag legend Lady Bunny; and tattoo artist Steve Wiebe. Shot by Craig McDean in the Bronx and styled by Katie Grand, the campaign serves as an homage to the past that’s built to inspire the future through a stellar cast of cross-generational culture-makers.

Sept. 13, 2022: Nodaleto has launched its autumn/winter 2022 collection campaign, which serves as an ode to Andy Warhol. Called “15 Minutes of Fame,” the artist’s celebrated quote is at the center of the campaign – a reference to disposable celebrity culture but also an honest remark on Nodaleto’s own signature heel. Through a series of glossy polaroids, the campaign sees anonymous legs, sensual curves and faces that are left out of the frame wearing the brand’s shoes. With references to the masters of photographic composition and female-led performance art, the new visual approach strives to play the role of an art gallery. The brand’s well known mischievous woman is caught on camera acting playfully aka “Nodaleting” — on a bike, getting a tattoo, playing guitar, stepping on a tube of red paint.

Sept. 12, 2022: In celebration of its 20th anniversary, Rag & Bone is launching its fall ’22 collection with a tastemaker-studded event for New York Fashion Week. For the first time, the brand will show its collection in-season, leaving behind the traditional fashion calendar. To commemorate this exciting milestone, the fall ’22 collection will have a prominent role in the evening festivities, showcased on a variety of guests in attendance at the intimate soiree hosted at Greenwich Village’s Carbone. On Sept. 13, three days after the event, the brand will release an exclusive limited capsule of technical apparel produced in collaboration with Fox Racing. On Sept. 24, the brand will release a limited-edition watch designed in partnership between Marcus Wainwright and Casio Vintage. A two-part campaign was also created in conjunction with the Sept. 10 event. The first portion was released Aug. 1 and showcases the new Icons Collection on models Maya Stepper and Mikkel Jensen, photographed by Quentin De Briey. The second portion features model Irina Shayk captured by Ethan James Green, which will be released on Sept. 10.

Sept. 9, 2022: Ami takes us all to a Parisian dinner party for its fall ’22 campaign. Shot by Alasdair McLellan, the setting is intimate and slightly mysterious. A group of familiar faces is reunited in what seems to be a typical Haussmanian apartment. The faces of the campaign include Isabelle Adjani, Riz Ahmed, Xavier Dolan, Mariacarla Boscono, Anna Ewers, Paloma Elsesser, Sage Elsesser and Mona Tougaard. Close to founder and creative director Alexandre Mattiussi, they have all been a part of Ami’s most special moments, including shows and short films. “I was surrounded for the occasion with people that I truly admire and whose work I love, both in front and behind the camera,” Mattiussi said. “The dinner concept came quite naturally, as it remains one of my preferred ways to socialize and meet new people. I am very proud of this campaign, I believe that it really shows what Ami is about, and it allows us to reaffirm once more our values in an inspiring way.”

Sept. 8. 2022: Ugg has introduced its new fall ’22 global campaign. Called “Feels Like Ugg,” the brand has paired signature styles, including an array of apparel and outerwear pieces, with ten multi-hyphenate individuals. Ambassadors seen in the campaign include model and land protector Quannah Chasinghorse (she/her); comedian Naomi Watanabe (she/her); professional BMX athlete Nigel Sylvester (he/him); musician Hwang Soyoon (she/they); chef DeVonn Francis (he/him); artist and designer Kiddy Akita Lou (she/they/them); stylist and model Gillean McLeod (she/her); and models India Graham (she/her); Alexis Ruby (she/her) and Elibeidy (she/her); all possess the Ugg brand’s principles, which was lensed by noted Los Angeles-based photographer Arielle Bobb-Willis (she/her).