See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to [email protected].

Nov. 8, 2022: Ferragamo has unveiled a new virtual space dubbed “The World of Ferragamo.” The space is described by the Italian luxury brand as an immersive journey through an exclusive selection of ready-to-wear, handbag and shoe designs of Maximilian Davis’ debut show. Ferragamo conceived this 3D stage as an amplified, interactive experience enclosed in a sinuously shaped setting hosting a contrasting white catwalk sprinkled with marble dust. Immersed in the new vibrant Ferragamo Red, the virtual dimension is composed of a central hall to access four distinct areas dedicated to four specific product categories: shoes, handbags, womenswear and menswear. Once inside the hall, visitors start their journey playing with visual and design elements to create a personal mood board smoothly translated to a personalized digital pathway. Inspired by the Ferragamo SS23 runway show The World of Ferragamo invites visitors to an initially minimal landing page where designs and content slowly materialize on mannequins and pedestals as they navigate through the rooms. This new activation coincides with the brand’s launch of “A New Dawn,” an edited preview of Davis’ first collection for the company. The preview campaign for the collection was shot by photographer Jackie Nickerson in and around Hollywood. The Preview collection is now available in select Ferragamo stores in the U.S., including New York City, Beverly Hills, Costa Mesa and Miami, and online on Ferragamo.com through Nov. 30.

Nov. 4, 2022: Reebok and Brazilian soccer club Botafogo have announced the signing of a long-term strategic partnership, making the heritage athletic brand the apparel sponsor for the club. The move marks Reebok’s return to Brazilian football. The sponsorship, Reebok said in a statement, will cover the club’s men’s and women’s professional football teams, as well as its youth division. The products, according to Reebok, will be available for consumers via the club’s direct channels, as well as its direct-to-consumer channels and both in store and online via multibrand sports stores throughout Brazil. Reebok said Botafogo and the Reebok Design Group worked together to design the collection, which will be available for purchase at the kickoff of the Brazilian Championship – Serie A.

Oct. 25, 2022: Nobull has added British track-and-field athlete Jessie Knight to its ambassador roster. Knight, a decorated athlete who competed at the Tokyo Olympics, is currently ranked 14th in the world in the 400 meters hurdles. Aside from her athletic career, Knight is a primary school teacher. Her love of sport and teaching, Nobull said, made a partnership with Knight attractive. Nobull’s athlete roster is strong and includes the likes of NFL standout Mac Jones, CrossFit Games champion Tia-Clair Toomey and several others. The addition of Knight is Nobull’s latest effort to expand globally, specifically in the UK and Europe, after delivering several activations and events in the European market. Next year, Nobull said it will open a community-focused concept store at the new Battersea Power Station in London that will “seamlessly blend equal parts of shopping, café, town hall and functional training space.”