Adidas Opens New Flagship Store on Las Vegas Strip
Adidas is making its presence known in Las Vegas – taking a prominent spot on the city’s famous Strip for its new flagship store.
Opening on Friday at the new BLVD retail development on Las Vegas Blvd., the German sportswear brand is occupying 16,000-sq.-ft. across two levels in the complex and is offering a curated mix of sport, style and customization at the store.
Adidas noted that the new store is one of its biggest globally and represents a significant investment in the city’s burgeoning sports scene and its reputation as a global shopping destination.
On the ground floor, customers will find the brand’s sport performance collections, while second floor will house premium lifestyle and Originals collections.
According to the company, the new space also features a dedicated Las Vegas ‘City Shop’ with exclusive Las Vegas product drops; a “Made For You” personalization studio for custom experiences tied to local events; a 108-foot wraparound digital screen that will allow for brand storytelling on the Strip; and a fluid, movement-based store layout, featuring curated lighting and subtle nods to Las Vegas throughout.
“Our newest U.S. flagship store is uniquely tailored to Las Vegas’ role as a rising city in sport and culture and reflects our continued plan to double down on and support the growth of sport globally,” John Miller, president of Adidas North America, said in a statement. “Las Vegas plays host to a dynamic domestic and international audience and this store is designed to offer a premium retail experience that reflects the city’s energy, innovation and creativity.”
This new opening comes nearly six months after Puma opened a new flagship store in the same BLVD retail complex in Las Vegas. In November, the company opened the doors to a 25,000-sq.-ft. store spanning three floors. The location marked the second North American flagship store for Puma and coincided with Sin City’s Formula One weekend celebrations.
On Wednesday, Adidas reported double-digit growth across all markets and channels in its most recent earnings report. In the first quarter of fiscal 2025, Adidas saw revenues grow nearly 700 million euros, or 13 percent, to 6.15 billion euros in the period, up from 5.46 billion at the same time last year.
“I am very proud of what our team achieved in Q1,” Bjørn Gulden, chief executive officer of Adidas, said in a statement on Wednesday. “Double-digit growth across all markets and channels in today’s volatile environment shows the strength of our brand and underlines the great job our people are doing.”