Celebrate LGBTQ Pride Month With Gear From Brands That Give Back
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June marks the start of LGBTQ Pride Month, and along with the parades and parties come countless products in kaleidoscopic hues. Brands and retailers are amping up their messaging of inclusivity, charity and sense of purpose with their Pride collections.
Here, we’ve rounded up companies that have Pride-themed gear, including sneakers, apparel, accessories and more, with charitable components that support causes that impact LGBTQ people. Check back for updates.
Abercrombie & Fitch
For their 2022 capsule collection, Abercrombie & Fitch is partnering with The Trevor Project, creating their third co-collaboration. This new collection features gender-inclusive adult clothing ranging in sizes from XXS to XXXL. It features T-shirts, shorts, outerwear, sandals, accessories and more. This collection has also branched into other expressions of color with drawings from Keith Haring, pastel tie-dyes and color-blocked patterns.
How it Supports the LGBTQ Community: Abercrombie & Fitch is not only donating an estimated $400,000 to The Trevor Project but the two will be launching a “love chain” TikTok duet campaign.
Adidas
Adidas collaborated with Australian queer artist Kris Andrew Small on a Pride collection inspired by the activists of the Stonewall Uprising in 1969. The collection features footwear, apparel and accessories available on Adidas.com.
How it supports the LGBTQ community: Adidas partnered with Athlete Ally, which is focused on ending homophobia and transphobia in sport; and Stonewall UK, which has spent the last 30 years positively transforming the lives of many in the LGBTQIA+ community.
Ami Paris
Ami Paris has partnered with British Olympic diving champion Tom Daley on an exclusive collaboration in celebration of Pride Month. The brand is offering two one-of-a-kind sweaters knit by Daley — an Ami de Coeur Rainbow Jumper featuring the brand’s logo and a Cropped Cable Jumper, the latter of which is based on an AMI runway piece. While the Ami de Coeur Rainbow Jumper will be auctioned off online starting Saturday on Drouot.com (the minimum bid is 750 euros), the Cropped Cable Jumper will be sold online as NFT packages for eight hours on June 18, from 9 a.m. to 5 p.m. CET. Each is priced at 0.12 Ethereum, a cryptocurrency, which translates to about 300 euros.
How it supports the LGBTQ community: 100% of the proceeds will be donated to Kaleidoscope Trust, a charity selected by Tom Daley. UK-based charity Kaleidoscope Trust was established in 2011 and focuses on fighting for the human rights of LGBT+ people across the Commonwealth.
Barton Perreira
Barton Perreira has collaborated with fellow CFDA designers Blake Kuwahara and I.a.Eyeworks to create rainbow-inspired sunglasses, made to support the LGBTQ center in Los Angeles.
How it Supports the LGBTQ Community: Proceeds help support youth and adults at one of the largest LGBTQ centers in the USA, offering health services and more.
Bluebella
This award-winning Lingerie company, Bluebella, has created a limited-edition Pride collection featuring beloved drag-queens Brooke Lynn Hytes and Vanessa Vanjiie Mateo. Together, the two model different lingerie looks for this new campaign that features a multitude of styles including lace, sheer, and cutouts. Having these world-renowned queens model this campaign promotes better inclusivity and shows efforts for better representations.
How it Supports the LGBTQ Community: Bluebella is donating 10% of profits from the collection to OutRight Action International, which is a foundation that is dedicated to advocating for the rights of the LGBTQIA+ community.
Chaco Footwear
Chaco Footwear is partnering up with Brave Tails for their 2022 Pride collection. The collection will feature rainbow slides and strappy sandals for men, women and children which will retail for $60-$110 and are available on the website.
How it supports the LGBTQIA+ Community: Chaco Footwear is working with and donating to Brave Trails, a non-profit organization that helps young people in the LGBTQIA+ community. The organization offers leadership summer camps, mental health services and year-round leadership programming.
Cole Haan
Cole Haan has released a new Pride collection to support the LGBTQIA+ community, available now until June 30. The collection features five of the brand’s signature slide and sneaker styles, including the Generation ZERØGRAND II and GrandPrø Rally Canvas Court sneakers. These are reimagined with colorways and detailing unique to the 2022 Pride season — including “Love” lettering, multicolored stripes and leopard prints. Available in both men’s and women’s sizes, the line was designed by womens’ footwear VP Jimmy Chan inspired by celebrating pride in oneself and living an authentic life. The $80-$160 is currently available in Cole Haan stores, as well as the brand’s website.
How it supports the LGBTQ community: The brand is donating $25,000 to The Trevor Project to prevent suicide and form crisis interventions for LGBTQIA+-identifying or questioning youth.
Converse
This season, Converse is shining a light on the LGBTQIA+ community’s “chosen families: allies and others met on individuals’ journeys to acceptance. The sneaker brand has partnered with over 50 international young creatives for a new campaign, “Found Family,” which aims to share LGBTQIA+ support and love by telling each person’s story through mediums like art, photographs and letters in a digital gallery on Converse’s website — plus photography by artist Richie Shazam. Its accompanying collection features quilting, graphics and a gradient rainbow bandana print to represent diversity across apparel, headwear and the label’s numerous iconic shoe styles, including the Chuck 70, Chuck Taylor All Star, All Star Slide and One Star. Currently, customizable Chuck Taylor All Star High, Low, and Platform silhouettes are also available on the brand’s Converse By You platform, where shoppers can personalize the styles’ patches, plates and laces inspired by various LGBTQIA+ community flags. The remaining line will launch in the beginning of June.
How it supports the LGBTQ community: Through annual grants, Converse is also supporting the work of community partners in creating safe spaces for LGBTQIA+ and gender-expansive youth to be their true selves. Those community partners in North America include the It Gets Better Project, Skate Like A Girl’s Inclusivity Cooperative, The Theater Offensive, The Ali Forney Center, BAGLY, Out MetroWest and Las Fotos Project.
COS
COS just dropped “Love For All,” a limited-edition collection featuring three unique designs made in collaboration with creators from the LGBTQIA+ community: performance poet, trans-visibility campaigner, and model Kai-Isaiah Jamal, artist, and creative director Zipeng Zhu, and musician and award-winning actor SOKO. Prices range from $59 to $89.
How it supports the LGBTQ community: 100% of the collection’s profits will go to support charities that champion human rights. For each “Love For All” garment sold, $47 will be donated back to The Trevor Project, with a minimum commitment of $50,000.
Crocs Jibbitz
Crocs is celebrating Pride Month with all-new Jibbitz charms that inspire love and inclusivity. The Love is Love pack includes 13 charms and retails at $30 while the Transgender Visibility 5-pack is $20.
How it supports the LGBTQ community: Crocs has donated to GLAAD, the leading media advocacy organization working to accelerate LGBTQ acceptance.
Dearfoams
Dearfoams and drag performer Nina West teamed up on a comfy slipper collection that represents freedom and self-expression. The lineup includes: Unisex Nina West Cozy Classic Clog, Color Block Genuine Shearling Slingback, Glitter Scuff, Furry Closed Back and Alpine Brixen Bootie. Prices range from $36-$85 on Dearfoams.com.
How it supports the LGBTQ community: Dearfoams donated to the Nina West Foundation, a platform to lift and support LGBTQ+ organizations, which has raised over $2 million for local and national charities.
Dr. Martens
This year, Dr. Martens launched a limited-edition 1461 For Pride Smooth Leather Oxford Shoe. Retailing for $120, it features a white canvas and is embossed with a Pride flag on the heel.
How it supports the LGBTQ community: In addition to a year-long partnership with The Trevor Project, the brand is contributing a $200,000 commitment.
Guess
Guess watches is celebrating Pride with their #MomentofPride campaign. The collection includes three rainbow-clad styles with colorful details on the strap and dial. All styles can be found on the Guess website.
How it supports the LGBTQIA+ Community: Guess will be donating $25,000 to The Trevor Project which will be allocated to serving the 24/7 crisis service as well as the scale counselor training.
Happy Socks
Happy Socks is teaming up with The Phluid Project for the third time on a colorful Pride collaboration. The collection includes six new designs all of which feature the Progress Flag design.
How it supports the LGBTQIA+ Community: The two brands will donate 10% of net sales of the products sold year round to The Phluid Phoundation which is a non profit that directs funds to the most at risk in the LGBTQIA+ community. The Phluid Phoundation focuses on BIPOC organizations that serve the transgender community and homeless queer youth.
Hush Puppies
Hush Puppies is teaming up with the founder of Free Mom Hugs, Sara Cunningham this Pride month. They will be releasing a co-designed shoe, the Charlie Pride Sneaker, in celebration of the LGBTQIA+ community. The shoe stands for inclusivity as it showcases the entire LGBTQIA+ flag instead of just the classic rainbow.
How it supports the LGBTQIA+ Community: All proceeds from the Charlie Pride Sneaker will be donated to Free Mom Hugs, an organization that empowers the LGBTQIA+ community through visibility, education and conversations. Free Mom Hugs is made up of parents and allies who are working toward full affirmation and equality for all.
JustFab
In honor of Pride Month, JustFab has released a collection of footwear, clothing, and accessory designs inspired by the Pride flag, in partnership with the LGBTQ Center of Long Beach, which helps to ease the difficulty LGBTQ people often face finding shoes and clothing they feel aligns with their gender identity and expression — while also being comfortable and affordable.
How it supports the LGBTQIA+ Community: Throughout the month of June, JustFab will donate $25,000 worth of clothing, shoes, and accessories to the Center.