How Reef Turned Its Business Around to Become No. 1 in the Surf Category
It’s a tale of two brands. In October 2018, the Reef brand was sold by VF Corp. to private equity firm Charlesbank Capital Partners LLC after sales stagnated. At the time of the deal, FN reported that Carlsbad, Calif.-based Reef would operate as part of The Rockport Group, which only months before had been acquired out of bankruptcy by Charlesbank. Both were […]