Back to the Basics: After a Volatile Year, Allbirds, Adidas and Sperry Refocus on Core Products
It’s back to the basics for some leading footwear brands that have been burned by recent fluctuations in consumer demand. After a volatile year of inventory surpluses, inflation and shifting trends, Allbirds, Sperry and Adidas are all refocusing on tried-and-true styles and categories, reverting back to their core brand DNAs that helped them initially win […]