With 92 million followers on TikTok, Bella Poarch is an ideal ambassador for any brand. But for Crocs, teaming with influencers has to be, first and foremost, authentic. In the case of Poarch, the relationship was organic as it comes. “I bought my first pair when I was in the Navy. I never was allowed to go to […]
No pants, no problem. Designer Christian Cowan and “Saturday Night Live!” star Chloe Fineman went method on set with FN last month. During the shoot, which was giving artist and his muse — or better yet, Cinderella and her fairy godmother vibes — the dynamic duo filmed their video segment in nothing but dramatic feather […]
A year after Bloomingdale’s opened its first “Bloomie’s” concept store, the department store chain has announced plans to open its second location – this time in the Chicago area. Slated to open on Nov. 17, the new 51,000 sq.-ft. Bloomie’s store will be located at Westfield Old Orchard in Skokie, Ill. Once Bloomie’s opens, the retailer said […]
Crocs’ formula for the future puts sustainability at the center. In April, the company hired Deanna Bratter as VP and global head of sustainability, a newly created position at Crocs to help hit the ambitious goal of being net zero by 2030. Bratter’s responsibilities also include social responsibility and corporate governance, but the exec said Crocs is diving into its […]
Ten years ago, an exciting chapter was unfolding in the luxury footwear industry as a new crop of young talents landed on the scene with bold launches and fresh thinking. But a decade later, many designers from that era have faded from the scene, crushed by competition from mega brands and unable to keep up with a […]
Neiman Marcus Group (NMG) is touting a ‘prudent’ growth strategy. The Dallas-based luxury department store unveiled on Wednesday its fiscal year 2022 business highlights, which included a 30% comparable sales increase versus 2021 and an adjusted EBITDA of $495 million. NMG also reported on Wednesday that it delivered over $5 billion in gross merchandise value […]
For Crocs president Michelle Poole, a brand has to stand behind its message. “I believe very strongly that in order to be a truly authentic brand, you can’t just have a consumer facing tagline,” she said. “It starts from the inside out.” That is the case for Crocs’ go-to line, “Come As You Are,” which is not […]
Nordstrom has tapped Grammy and Tony award winning performer Leslie Odom Jr. and Emmy nominated actress Christina Ricci for this year’s “Make Merry” holiday campaign. According to the Seattle-based department store chain, this year’s campaign aims to “spread cheer by showing the real human connection through warm and intimate moments shared amongst loved ones in their most personal settings.” Shot […]
Bella Hadid took a relaxed approach to birthday dressing while celebrating her 26th trip around the sun. The supermodel was spotted leaving Sadelle’s in New York City with boyfriend Marc Kalman and friends on Sunday afternoon, wearing a comfy Y2K ensemble. Her outfit primarily featured a strapless top crafted from overlapping indigo denim, frayed at the sides and […]
It was a feat only Mr. Louboutin could pull off. While other designers were getting back into the swing of Paris Fashion Week returning to well-worn venues, Christian Louboutin took things up a few notches — or a few hundred feet, to be more accurate. The French designer held his spring summer ’23 collection presentation […]