Inside the Arena building at the Adidas HQ in Germany. JONATHAN DANKO KIELKOWSKI Despite finishing 2024 on a high note, Adidas is set to undergo layoffs at its Herzogenaurach, Germany headquarters. In a statement sent to FN on Thursday, an Adidas representative noted that these job cuts are not part of a cost savings program […]
Ronnie Fieg is debuting a crepe-soled Clarks x Adidas Gazelle along with new BW Army and AS450 colorways for Kith’s Kithmas collection. Courtesy of Kith It’s beginning to feel a lot like Kithmas, as Kith is setting the stage for its annual holiday collection. Ronnie Fieg’s 8th Street by Clarks line will reunite with Adidas […]
Travis Scott’s Air Jordan 1 Low “Velvet Brown” (right) and Stash’s Air Max 95 are two of the best sneakers releasing in December. CREDIT: Courtesy of Nike With Black Friday passed and the holiday shopping window fully open, the sneaker giants are duking it for your attention in a month packed with high-profile releases. Be […]
Ahead of the Berlin Marathon this weekend, Adidas is presenting the two latest entries to its light and fast Adizero franchise. The Adidas Adizero Adios Pro 4 will launch as the brand’s newest super shoe, borrowing learnings from the Adizero Adios Pro Evo 1 while introducing fresh technologies in the upper and outsole. Alongside the […]
To the most devoted sports fan, the atmosphere of college football is unmatched. The bitter rivalries, the unwavering pride in one’s alma mater, the electric bowl games and the daunting road to the national championship game in January. Throughout all of this, one athletic brand’s logo appears on jerseys more often than any other: the […]
Before arriving at the US Open for opening night on Monday, Stan Smith held court at a Hyatt Experience “Find” event at the Thompson Central Park New York. The tennis legend posed for photos with adoring fans and signed their new kicks, while reminiscing about his storied history with Adidas, which is celebrating 75 years […]
As the Summer Olympic Games quickly approach, it was no surprise to see a large number of athletic brands activating around Paris Fashion Week Men’s this month. Asics, Saucony and Salomon have hosted large pop-up showrooms – often in the Marais district – for retail buyers and press for a few seasons now. More athletic […]
Searching for the best shoes for walking, running or even just standing in this summer? Finding footwear that can withstand the heat while providing comfort and support is essential. As temperatures rise, it’s important to invest in a shoe that offers breathability, cushioning and reliable traction for unpredictable weather. Quick Overview Adidas Supernova Stride Running […]
Adidas Originals and renowned esports and gaming org 100 Thieves continued the celebration of their inaugural collection, with a celebration last night in Venice Beach, Calif., that gathered friends, family and fans together for their official global launch. The debut collection, which hones in on a selection of reimagined footwear, apparel and accessories inspired by […]
Adidas is updating its guidance for the year after reporting better-than-expected preliminary results for the first quarter of 2024. According to the German athletic company, currency-neutral revenues increased 8 percent compared to the prior year level. In euro terms, the company’s revenues grew 4 percent to 5.458 billion euros in the first quarter, versus 5.274 […]