Comfort-first footwear brands such as Birkenstock, Hoka, Crocs and On Running reported record-breaking first-quarter sales, as a shift in consumer preferences and strategic marketing tactics have transformed these once “ugly” shoes into fashion statements. Birkenstock sandals are seen at a store in Rome, Italy on March 25, 2024. (Photo by Jakub … [+] NURPHOTO VIA GETTY […]
Birkenstock’s CEO noted on Thursday’s earnings call that the company has seen a “significant” and “continuous” shift towards closed-toe silhouettes. Birkenstock may be best known as a sandal brand, but according to company executives, its closed-toe shoe offering is gaining traction. On the company’s first quarter earnings call with analysts on Thursday, chief executive officer Oliver Reichert noted that Birkenstock […]
Birkenstock may be a fashion sandal brand, but the company is trying to win over a new subset of consumers as well: runners. The German sandal company on Thursday laid out a plan to position its footwear as an ideal recovery option for runners after their workouts. In a call with analysts discussing the company’s 2023 results, […]
After a blockbuster year filled with milestones, Birkenstock is moving full steam ahead with the opening of its fifth store in the U.S. Located at 111 NE 40th St. in Miami’s Design District, the German brand’s latest company-owned retail store features Birkenstock’s growing range of products for men, women and kids, including sandals, clogs, sneakers, shoes, boots and […]
It’s a big day for Birkenstock. Today, the German company made its debut on the New York Stock Exchange. To coincide with the IPO, Birkenstock has launched a series of interactive public green spaces to open on Wednesday, Oct. 11 and Thursday, Oct. 12. Through “Birkenfields,” the public is invited to explore the brand’s 250-year heritage via a sensory experience. At Birkenfield […]
It’s been a busy few years for footwear IPOs — and the latest brand considering going public is Birkenstock, WWD reported Wednesday. FN’s sister publication, citing sources, said that the brand’s main owner, private equity player L Catterton, has started to explore options for the hot brand, including a potential IPO. WWD said one source speculated that Birkenstock — which […]
Once again, Dior has decided to partner with Birkenstock on a limited-edition collection with vibrant colorways just in time for the summer. Dior and Birkenstock gained a lot of attention when they collaborated on a reimagination of the comfort footwear brand’s infamous iconic Arizona and the Boston clog. The luxury label revealed the collection during their fall 2022 […]