Comfort-first footwear brands such as Birkenstock, Hoka, Crocs and On Running reported record-breaking first-quarter sales, as a shift in consumer preferences and strategic marketing tactics have transformed these once “ugly” shoes into fashion statements. Birkenstock sandals are seen at a store in Rome, Italy on March 25, 2024. (Photo by Jakub … [+] NURPHOTO VIA GETTY […]
Hey Dude just posted another disappointing quarter, but parent company Crocs Inc. has a plan to build the brand back to growth. And opening more stores is a key part of that. In a Tuesday call with investors, Crocs brand president Anne Mehlman said that the company will open about 30 Hey Dude stores in […]
Salehe Bembury and Crocs will step into new territory at the end of May, as they release their first sneaker together. The designer announced Monday on Instagram that his long-anticipated Crocs Juniper sneaker will release at the end of May in a “Guava” colorway. Bembury has been teasing the brand-new model since last fall, and […]
Anne Mehlman didn’t expect to become the brand president of Crocs. But as her role as the company’s chief financial officer evolved, the career move began to make a lot more sense. “I was really given the opportunity to continue to take on different areas and grow around the business,” Mehlman, who last month was […]
Major footwear brands are announcing updated sales and earnings expectations ahead of and during their presentations at the 2024 ICR conference, which begins today and runs through Wednesday. Boot Barn, Crocs, Genesco, On and Wolverine Worldwide are among the many companies participating in the conference and have released updated guidance or have pre-announced recent sales results and expectations for the […]
Crocs Inc. is accusing a former employee of stealing trade secrets and using them to manufacture competing products at Joybees, his new company. In a lawsuit filed in a U.S. District Court in the District of Colorado on Thursday, Crocs claimed that Joybees and its CEO Kellen McCarvel, a former Crocs employee, have a history of […]
Crocs Inc., which just reported stronger than expected results for the first quarter, is using a tried and true DTC distribution strategy to grow its Hey Dude brand. The comfort footwear company, which owns the Crocs and Hey Dude brands, reported strong DTC growth for both brands in the first quarter. Crocs brand DTC revenues grew 19% year over year. […]
Bodega has joined forces with Crocs for its next sneaker project. This time, the renowned sneaker boutique has reimagined the footwear brand’s iconic Clog that’s hitting retail next month. Bodega previewed its forthcoming Crocs Clog All-Terrain “Nict-Tech” collab on Instagram yesterday, along with sharing details about the project on its social media channels. The Bodega […]