Hoka is bringing its origin story to life with its newest campaign film. Called “Bird’s Eye,” the Deckers-owned performance brand’s new campaign brings the viewer on a journey to where it all started – the French Alps. The spot features captivating aerial point-of-view shots that helps tell the story of a bird soaring alongside road […]
Searching for the best shoes for walking, running or even just standing in this summer? Finding footwear that can withstand the heat while providing comfort and support is essential. As temperatures rise, it’s important to invest in a shoe that offers breathability, cushioning and reliable traction for unpredictable weather. Quick Overview Adidas Supernova Stride Running […]
Comfort-first footwear brands such as Birkenstock, Hoka, Crocs and On Running reported record-breaking first-quarter sales, as a shift in consumer preferences and strategic marketing tactics have transformed these once “ugly” shoes into fashion statements. Birkenstock sandals are seen at a store in Rome, Italy on March 25, 2024. (Photo by Jakub … [+] NURPHOTO VIA GETTY […]
Hoka has picked New York City to be the site of its first flagship. The red-hot sneaker brand will open a 9,000-square-foot store at 579 Fifth Ave. on June 7. The shop, located right off 47th Street, replaces a pop-up two blocks south and joins a smaller location in the Flatiron district. In one of […]
Foot Locker executives on Wednesday said the retailer is making progress on its efforts to increase the assortment of brands outside of the Nike ecosystem. In a call with analysts discussing third quarter results, Foot Locker president and CEO Mary Dillon said that the chain’s brand mix diversity outside of Nike increased to 36 percent of sales in Q3, […]