Less than a week after assuming control of Nike, president and CEO Elliott Hill has made his first public comments. Shortly after the Swoosh announced it had extended its apparel and uniform contract with the WNBA, the NBA and the NBA G League on Monday, Hill was featured on a panel at Nike’s headquarters in New York City. He […]
It’s official: Skechers is in the basketball shoe business. With the NBA regular season here, Skechers has revealed its first-ever basketball shoes. The brand will make its on-court debut with two mid-top styles: the Skx Resagrip and the Skx Float. What’s more, Skechers has tapped two renowned ballers as brand ambassadors: Julius Randle of the New York Knicks and Terance Mann […]
Flight Club has entered into a multiyear partnership with the Crossroads School men’s varsity basketball team — the California high school that NBA legend Baron Davis attended — becoming its official jersey and footwear partner. With this partnership, which is the first of the kind for Flight Club, the sneaker consignment store will provide and produce exclusive jerseys and products for both […]
Under Armour has added NBA rookie Jarace Walker to its athlete roster. Walker — a product of Baltimore, which is also home to Under Armour — has history with the brand. For instance, the hooper played in the brand’s grassroots basketball program, the Under Armour Next UAA circuit. Also, he attended IMG Academy, a high school sponsored by Under Armour. Most recently, Walker was a […]
The Black Footwear Forum kicked off in Detroit on Thursday with a ribbon cutting at the Pensole Lewis College of Business & Design (PLC). As part of its unveiling, the new school revealed the Pepsi x Frito Lay Relax and Refresh Lounge, which is dedicated to Kevin Carroll, a Nike veteran turned author and motivational speaker. The […]
Kevin Durant and Nike are now tied together for life. Durant, a two-time NBA champion, announced today via his Boardroom media network that he and Nike have agreed to a lifetime deal. Terms were not disclosed. “When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership. We’ve done amazing work creatively and philanthropically. […]