Tiger Woods‘ relationship with TaylorMade Golf began in 2017 with a multiyear equipment endorsement agreement. That partnership was extended on Monday with the launch of Sun Day Red, a lifestyle brand. Sun Day Red, according to a statement from TaylorMade Golf, will offer premium apparel and footwear. The brand also said it will work with […]
Wolverine Worldwide on Monday announced new deals meant to cut costs and continue the ongoing transformation of its business. Among these moves include a new licensing model for the company’s Merrell and Saucony brands in China as well as a deal to sell its Asia-based leathers business. “We’ve taken fast, bold, and decisive actions to stabilize the company today, while working to […]
Deckers Brands announced late Thursday it plans to divest its Sanuk brand. The Goleta, Calif.-based footwear company dropped the news in a short section within its second quarter earnings report on Thursday evening, stating it made the decision to divest the comfort shoe brand as it “continues to focus on allocating resources that best align with its long-term […]
Happy Socks has named a new top dog as refreshes its brand image. The Swedish accessories company on Monday announced the appointment of Alexander Meyer as its new CEO. He joins from Canadian retailer The Bay, where he served as chief customer officer. He also previously served as chief marketing officer of The Iconic, an e-commerce site based […]
Skechers is expanding its partnership with Snoop Dogg with a new collaborative collection. Just months after the entertainment icon starred in the footwear brand’s Super Bowl commercial, Snoop Dogg has launched a new shoe collaboration with Skechers as part of a multi-year partnership. According to the footwear brand, the new collaborative sneakers “capture Snoop’s aesthetic” through an array of […]
Wolverine Worldwide announced several senior leadership changes on Wednesday as the footwear company looks to accelerate its global brand-building efforts. Among the major changes includes the promotion of Chris Hufnagel to president. According to the Rockford, Mich.-based company, Hufnagel will now be responsible for leading and driving strategy across the company’s portfolio of footwear brands, along with leading […]
For New Balance Athletics Inc. president and CEO Joe Preston, brand evolution should come naturally. At the FN CEO Summit in Miami on Thursday, Preston told FN senior news and features editor of athletic and outdoor Peter Verry that over the 28 years he has been with New Balance, the company has continued to evolve. “We’re […]
MILAN — Bally is unveiling a new store concept in New York. The Switzerland-based company has reopened its 3,200-square-foot flagship at 58 Gansevoort Street in Manhattan’s Meatpacking District. After an extensive refurbishment, this is the first Bally store to roll out the design concept displaying creative director Rhuigi Villaseñor’s new direction, starting from the new logo at […]
Just weeks after securing a new investment, FitFlop has unveiled plans to open its first U.S. store in New York this month. Slated to open on April 17, the new 802-sq.-ft. store located at 107 Mercer Street in SoHo marks the beginning of an expansion plan for the brand in the U.S. Designed in collaboration with Checkland […]
When Nicholas Kirkwood landed on the luxury shoe scene in 2005, he disrupted the industry with his bold, architectural designs. Now the prolific designer, who shelved his eponymous brand in February, is out to shake things up again with an ambitious eco-driven launch that completely transforms the entire shoe life cycle — with a drastically simplified, vertically integrated and fully circular model. “I want to see […]