Tag: project

Inside Under Armour’s Plan To Make The Next Viral Sneaker

Kevin Plank believes Under Armour has what it takes to make another hit shoe. “Everybody’s walking around with that [potential winning] lottery ticket in their pocket,” the brand’s founder and executive chairman told FN, during an exclusive interview at the company’s Baltimore campus in January, where the brand shared a look at its footwear lineup and strategy for 2024. […]

After Slow Hey Dude Sales, Here’s How Crocs Inc. Plans to Grow Its Newest Brand

Hey Dude just had another rough quarter, but Crocs Inc. is optimistic it can strengthen its recently acquired brand through a tried and true playbook. In the period, Hey Dude revenues were down 8.3 percent to $246.9 million, with wholesale revenues down 19.4 percent due to wholesale partners being more cautious on at-once orders. In a call with […]

How Genesco Plans to Get Customers Back to Journeys

After seeing some improvement in its Journeys business in the second quarter, Genesco president, CEO and chair Mimi Vaughn discussed plans for the teen retailer’s future on the company’s Thursday earnings call. According to Vaughn, the Journeys consumer “remains squeezed” by inflation, opting to conserve spending, making judicious choices on what to buy and primarily shopping when there’s a need or […]

How Genesco Plans to Get Customers Back to Journeys

After seeing some improvement in its Journeys business in the second quarter, Genesco president, CEO and chair Mimi Vaughn discussed plans for the teen retailer’s future on the company’s Thursday earnings call. According to Vaughn, the Journeys consumer “remains squeezed” by inflation, opting to conserve spending, making judicious choices on what to buy and primarily shopping when there’s a need or […]

How Italian Shoe Company ACBC Plans to Conquer the US Market, Starting With an IPO

Italian footwear company ACBC is ready to conquer the U.S. market. The firm, which specializes in designing and manufacturing responsibly-made shoes, is gearing up to file for an initial public offering, or IPO, on the New York Stock Exchange in the first part of 2024 as it sets its sights on increasing its influence in America. Gio […]

The Rock and Project Rock Deliver the Gritty New ‘Proving Ground’ Training Shoe and Apparel Collection

The latest collection from Project Rock, the Under Armour-backed label of Dwayne “The Rock” Johnson, is inspired by his “grit in the dirt” mentality. Project Rock said the range, titled “Proving Ground,” is specifically inspired by McKinley High School in Hawaii, which is where The Rock went to school and learned this mentality. The collection features workout-ready looks for both men and […]

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