Outside of Puma’s BLVD Las Vegas flagship. Brenton Ho Puma is implementing a cost savings plan after reporting lower than expected fourth-quarter sales and a drop in annual profit in its latest preliminary results. On Wednesday, the German athletic company reported that currency adjusted sales in Q4 of 2024 grew 9.8 percent to 2.29 billion […]
With F1 returning to Las Vegas this weekend, Puma is readying to drop the popular Speedcat sneaker yet again — this time with help from Dua Lipa and Rosé. In the dual campaign, each artist can be seen modeling the performance racing-inspired silhouette in classic colorways alongside vintage cars. Dua Lipa models the Puma […]
Puma is redoubling its efforts in basketball. The sports brand has launched its first-ever global campaign. The project features five Puma Hoops athletes and is titled, “FOREVER. FASTER. See The Game Like We Do.” Breanna Stewart in Puma Hoops “Forever. Faster. See The Game Like We Do.” global campaign. “Since the start we’ve always tried […]
The WNBA season is only a couple of weeks old, and already several compelling storylines have begun to emerge—from heated rivalries among rookies to bewildering tweets about lamb chop etiquette. What’s arguably most exciting, though, is that people are talking about women’s basketball more frequently and passionately than ever. Is it the famed Caitlin Clark effect? Or just overdue attention for […]
It’s Friday in early March, and the weather in Chapel Hill, N.C., is warm enough to beckon a variety of runners to the Crow Branch Overlook Loop trail. A pair of gray-haired women in tracksuits jog together. Young men and women form a group so large it must be a high school team. And a […]
Puma shares dropped on Wednesday after the athletic company reported a hit to its business in Q4 and warned that external challenges to the business would likely continue through 2024. “For 2024, we foresee the geopolitical and macroeconomic challenges as well as highly volatile currencies to persist,” said Puma CEO Arne Freundt in a statement. “This continues to […]
Puma has made a key leadership appointment to its North America sales team as the company increases its focus on growing in the key market. The German brand on Friday announced the appointment on Andrew “Rudi” Rudolph as SVP, wholesale North American sales. He starts Oct. 10 and will report to Puma’s president of North America Bob Philion. […]
Puma is evolving how it navigates its sustainability journey with the launch of a new initiative. The project, coined “Voices of a Re:Generation,” will kick off with Puma giving a ‘seat at the table’ to four, young, environmentalist ‘voices’ from across Europe and the U.S. over a year-long period. The four environmentalists selected for this project include […]