Inside Under Armour’s Plan To Make The Next Viral Sneaker
Kevin Plank believes Under Armour has what it takes to make another hit shoe. “Everybody’s walking around with that [potential winning] lottery ticket in their pocket,” the brand’s founder and executive chairman told FN, during an exclusive interview at the company’s Baltimore campus in January, where the brand shared a look at its footwear lineup and strategy for 2024. […]