Another marathon record has been broken wearing the latest super shoe. On Sunday, Ruth Chepngetich broke the women’s world record at the 2024 Bank of America Chicago Marathon with a time of 2:09:56. The Nike-sponsored runner bested the mark of 2:11:53 set at the 2023 Berlin Marathon by Adidas-backed Tigist Assefa. To set the new […]
It’s day one for Elliott Hill as Nike’s top dog. Hill, who served in several leadership roles before retiring from the Swoosh in 2020, officially returned to Nike on Monday as its new chief executive officer. His appointment announcement last month was met with praise from employees and The Street, though analysts cautioned that it […]
Ahead of the Berlin Marathon this weekend, Adidas is presenting the two latest entries to its light and fast Adizero franchise. The Adidas Adizero Adios Pro 4 will launch as the brand’s newest super shoe, borrowing learnings from the Adizero Adios Pro Evo 1 while introducing fresh technologies in the upper and outsole. Alongside the […]
It’s Friday in early March, and the weather in Chapel Hill, N.C., is warm enough to beckon a variety of runners to the Crow Branch Overlook Loop trail. A pair of gray-haired women in tracksuits jog together. Young men and women form a group so large it must be a high school team. And a […]
The performance running shoe category is hot, and Reebok is the latest brand looking to capture a piece of the market. “Running is a massive category, and we have heritage in this space, so we’re not an outsider. We’ve maybe been inconsistent, but we’ve always had a position in running and have had great products,” […]
Nike has opened a new store in Tokyo that is focused on serving the city’s running community. Nike Ginza is the athletic giant’s new retail outpost, which is open now and is located in downtown Tokyo’s busy shopping district. Nike stated this area is also the home to a passionate running community. The store —which spans 12,765 square feet — utilizes […]
Xtep International Holdings Limited gave a glimpse into the company’s future at an event in Beijing last month. At the event, the Chinese-based parent company of K-Swiss launched its milestone brand strategy dubbed the “World-class Running Shoes of China Xtep.” According to the company, this strategy marks a “new chapter of innovation” for Xtep as it launches the latest additions to […]