Tag: running

Anthony Edwards, Nike’s Return + Jordan Brand’s 40th Anniversary: Here’s What Sneaker’s Leading Voices Are Looking Forward to in 2025

Seven leading voices in sneakers share what they’re looking forward to the most in 2025. Courtesy of Saucony, ALD, Jordan Brand, Adidas, Unheardof, Bodega and Nike Although the sneaker community loves a good debate, and oftentimes a strong complaint, there was plenty of good that happened in 2024 — and 2025 also seems promising. What Adidas […]

Brooks CEO and President Reveal Its Keys to Consistency and Offer an Outlook for 2025

Brooks CEO Dan Sheridan (L) and Matt Dodge, the company’s president and COO. CREDIT: Courtesy of Brooks If you’re looking to prove that nurturing talent leads to success, there is arguably no better example in the running industry than Brooks. After longtime chief executive officer Jim Weber announced his retirement in March, his role was […]

Inside Adidas’ Newest Super Shoe, the Adizero Adios Pro 4

Ahead of the Berlin Marathon this weekend, Adidas is presenting the two latest entries to its light and fast Adizero franchise. The Adidas Adizero Adios Pro 4 will launch as the brand’s newest super shoe, borrowing learnings from the Adizero Adios Pro Evo 1 while introducing fresh technologies in the upper and outsole. Alongside the […]

Fiona O’Keeffe Prepares for the Olympics as an Instant Marathon Phenom

It’s Friday in early March, and the weather in Chapel Hill, N.C., is warm enough to beckon a variety of runners to the Crow Branch Overlook Loop trail. A pair of gray-haired women in tracksuits jog together. Young men and women form a group so large it must be a high school team. And a […]

Inside Reebok’s Strategy to Become a Major Player in Performance Running Shoes

The performance running shoe category is hot, and Reebok is the latest brand looking to capture a piece of the market. “Running is a massive category, and we have heritage in this space, so we’re not an outsider. We’ve maybe been inconsistent, but we’ve always had a position in running and have had great products,” […]

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