K-Swiss Parent Company Xtep International Unveils a Brand Strategy Focused on Running
Xtep International Holdings Limited gave a glimpse into the company’s future at an event in Beijing last month. At the event, the Chinese-based parent company of K-Swiss launched its milestone brand strategy dubbed the “World-class Running Shoes of China Xtep.” According to the company, this strategy marks a “new chapter of innovation” for Xtep as it launches the latest additions to […]