To the most devoted sports fan, the atmosphere of college football is unmatched. The bitter rivalries, the unwavering pride in one’s alma mater, the electric bowl games and the daunting road to the national championship game in January. Throughout all of this, one athletic brand’s logo appears on jerseys more often than any other: the […]
Kevin Plank believes Under Armour has what it takes to make another hit shoe. “Everybody’s walking around with that [potential winning] lottery ticket in their pocket,” the brand’s founder and executive chairman told FN, during an exclusive interview at the company’s Baltimore campus in January, where the brand shared a look at its footwear lineup and strategy for 2024. […]
Under Armour has added NBA rookie Jarace Walker to its athlete roster. Walker — a product of Baltimore, which is also home to Under Armour — has history with the brand. For instance, the hooper played in the brand’s grassroots basketball program, the Under Armour Next UAA circuit. Also, he attended IMG Academy, a high school sponsored by Under Armour. Most recently, Walker was a […]
In what could be among the industry’s most unorthodox pairings, Under Armour is bringing John Varvatos on board as its chief design officer, effective Sept. 11. The award-winning designer has been consulting for the sports brand since the spring and will now officially come on board to oversee the design direction across the company’s entire portfolio of apparel, footwear and accessories […]
Under Armour CEO Stephanie Linnartz wants to win over more female consumers. And she plans to leverage shoes to do it. “Footwear must also be part of the long-term equation to grow the women’s business,” Linnartz told analysts in a call discussing the company’s fourth quarter earnings on Tuesday. “We will go after women harder than this […]