In a fitting collaboration, Michigan-based boots company Wolverine is partnering with the University of Michigan to release a limited-edition adaptation of the brand’s 1000 Mile boot inspired by the school’s football team, the Wolverines. The Wolverine x Michigan Team #144 Commemorative 1000 Mile Boot will be available online on July 25. The boot company aims […]
Wolverine is encouraging more women to enter the historically male-dominated sector. This Women’s History Month, the Wolverine brand is uplifting women in the skilled trades. The Wolverine Worldwide-owned boot brand is rolling out a campaign to highlight female workers and encouraging more women to enter the historically male-dominated sector. Dubbed “Woman-Made,” the campaign encourages people to sign a petition to make […]
Shares of Wolverine Worldwide nudged up under 1 percent Wednesday morning on the news that the footwear company finished 2023 with revenue and earnings that were in line with its guidance, as well as inventory and debt levels that were better than expected, after months of aggressive divestitures and cost cutting measures. Even still, the Rockford, Mich.-based company reported that revenues in […]
Wolverine Worldwide announced on Thursday the departure of Jim Zwiers, a 25-year company veteran, who will leave in 2024. He most recently served as executive vice president and president of the global operations group. “Jim has dedicated his time and talent to Wolverine Worldwide for the last 25 years,” Wolverine Worldwide president and CEO Chris Hufnagel […]
Wolverine Worldwide on Monday announced new deals meant to cut costs and continue the ongoing transformation of its business. Among these moves include a new licensing model for the company’s Merrell and Saucony brands in China as well as a deal to sell its Asia-based leathers business. “We’ve taken fast, bold, and decisive actions to stabilize the company today, while working to […]
Wolverine Worldwide has a new top dog — and analysts are feeling overall positive about the leadership change. After announcing the sudden firing of its CEO Brendan Hoffman on Thursday, Wolverine named Christopher Hufnagel, formerly president of the company, as president and CEO. Hufnagel joined Wolverine in 2008 and served in several leadership roles before being named president in May 2023. In […]
In tandem with a major leadership shift at the CEO level, Wolverine on Thursday announced the planned closure of its Boston headquarters by the end of the year and the consolidation of its offices across the U.S. to its Rockford, Mich., campus. The announcement came as Wolverine Worldwide announced sagging results for the second quarter, as well as the sudden exit of CEO Brendan Hoffman. The company […]
Wolverine Worldwide announced several senior leadership changes on Wednesday as the footwear company looks to accelerate its global brand-building efforts. Among the major changes includes the promotion of Chris Hufnagel to president. According to the Rockford, Mich.-based company, Hufnagel will now be responsible for leading and driving strategy across the company’s portfolio of footwear brands, along with leading […]
Wolverine Worldwide is preparing to lay off employees in its Sweaty Betty brand as it looks to improve its cost structure. Wolverine did not confirm how many employees would be impacted by the staff reduction, which was described as a proposed reduction, and announced other changes to improve the business, such as consolidating office space […]