Justin Bieber Is Getting Into the Footwear Game With a Teaser for Chunky Sandals
Justin Bieber has quietly worn items from his mysterious Skylrk brand for years, but the pop superstar has amped the teasing for his label by revealing some of the footwear that can be expected to release.
Several Instagram posts from Bieber Thursday showed glimpses of the brand’s logo and various items, and it’s a post with renderings of slides that bring the most intrigue on the footwear front. Shown in product renderings with six different colorways, the Skylrk sandal feature a robust sculpted foam sole to go along to go along with a fuzzy but simple upper that covers the toes.
Another image in the same post appears to be a close-up of a sneaker with plush paneling, and Bieber has been spotted in a sneaker with a Skylrk-branded outsole as far back as 2023. That same year, he filed three trademarks for Skylrk Holdco, LLC, according to The Sun.
The Instagram page for Skylrk boasts more than 200,000 followers but has yet to make any posts. Neima Khaila, Bieber’s longtime friend and business partner, has also shared Bieber’s Skylrk posts, as has Bieber’s wife Hailey. Last April, Khailia said Skylrk had already been in development for three years.
In addition to the peaks at footwear, Bieber also shared mockups of sunglasses, as well packaged hoodies and cropped shots of sweatshirt sleeves featuring Skylrk’s abstract logos. Product shots for an iPhone case were also shown, suggesting Bieber has quite ambitious plans for his brand whenever he chooses to launch it.
An animated promotional video depicts Bieber in sneakers, and in it his other label Drew makes several appearances.
As of now, no formal announcements have been made as to the future of Skylrk. But given the sudden onslaught of posts, it could be safe to assume more is coming soon.
