See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to [email protected].

July 14, 2022: Alexander McQueen has launched a new film featuring its Sprint Runner sneaker. Directed by award-winning director and visual artist Sophie Muller, the short film stars singer, songwriter and dancer Mettenarrative. In the film, Mette wears a corset dress with oversized silver metal hook-and-eye detailing and an asymmetric drape skirt in both black and tea rose satin. The dresses are teamed with the McQueen Sprint Runner in classic white. A modern and streamlined variation of a classic running sneaker, the Alexander McQueen Sprint Runner was first seen on the women’s spring/summer 2022 runway. It has a laced, metal free white leather upper and an exaggerated rubber sole. Available in all white with a white counter heel or in white with a contrast black leather counter heel and in seasonal colors reflecting the palette of both men’s and women’s ready-to-wear, all are finished with an Alexander McQueen signature and three-dimensional McQueen seal.

July 11, 2022: Vans has released a campaign with Anderson .Paak for his new “Vanderson” collection. The new campaign, dubbed “Classic Since Forever,” features the eight time Grammy-award winning artist drumming in full ‘70s-inspired Silk Sonic regalia, including his signature mushroom wig and styles from his new Vans collab. Paak’s Vanderson collection features updated takes on the footwear brand’s EPaak Sport along with the classic Authentic and Old Skool silhouettes. More Vans ambassadors will join the “Classic Since Forever” initiative in the coming months as well, with model Paloma Elsesser set to front the fall campaign.

July 7, 2022: Birkenstock highlights the launch of its new #Bold collection – featuring premium updates to its popular Arizona and Boston models – in a new campaign. Takashi Okabe, director of London menswear store Clutch Café, and James Otter, a Cornwall-based master woodworker, star in the campaign. A launch event was hosted on July 6 by Okabe at Clutch Café, which will be one of a limited array of retail partners for Birkenstock #Bold. The new styles are now available at Birkenstock.com, Birkenstock retail stores as well as selected retailers worldwide.

July 7, 2022: The Accessories Council has announced entries are now open for the 4th annual Design Excellence Awards. According to the organization, this year’s awards will celebrate outstanding new and innovative products offering finalists and winners an exciting platform to celebrate their products. Entry categories this year include two footwear groups – over $250 and under $250. Entries are also open for handbags, jewelry, accessories, eyewear, social impact, sustainability and tech.Finalists and the Hall of Fame Winner will be announced on Thursday, Sept. 8 and winners will be announced at an in-person event to be held at Fashionphile’s New York HQ on Wednesday, Nov. 9. Also to be announced in September are the Hall of Fame, NPD Growth Driver and the Blackglama Exclusively by Saga Furs award winners. Entries can be made at accessoriescouncil.org/design-excellence-awards.

July 6, 2022: Fendi has released its autumn/winter 2022 ready-to-wear campaign featuring Bella Hadid. Shot in Rome by Craig McDean, with creative direction by Ronnie Cooke Newhouse, Hadid wears women’s artistic director Kim Jones’ latest collection for the Italian luxury house. The collection reworks and pairs geometric prints and sartorial styling. Inspired by Delfina Delettrez walking into the Roman headquarters dressed in a printed blouse stolen from her mother’s wardrobe, Jones excavated the house’s history to rediscover spring/summer 1986: a celebration of Karl Lagerfeld’s love for the artistic movement. “The best place to explore the Fendi archives is through the Fendi wardrobes,” noted Jones. “And these are collections which, although they come from the past, feel very now.”

July 5, 2022: Boss has inked a new deal with the Aston Martin Aramco Cognizant Formula One Team (AMF1) as its official fashion partner. Starting next year, the German manufacturer will design and develop looks for the AMF1 team – including formal apparel for its race drivers and a range of high-performance race and travel wear for the entire team. In addition, the Boss name will return to the motorsport series when its logos are featured on the AMR22’s bodywork. It was first seen at this past weekend’s British Grand Prix – held at Silverstone, the home of British motor racing, on July 1-3. The partnership is set to explore and extend its collaboration beyond the track. In one of its first initiatives, it will jointly develop a limited-edition capsule collection featuring modern performance wear, due to be released in 2023.

July 1, 2022: Duke + Dexter is proving that style — and a competitive spirit — are ageless. The British footwear brand has unveiled the latest chapter in its L.A.-theme spring/summer campaign, and it’s set at the Holmby Park Lawn Bowls Club in Beverly Hills, Calif. The brand visited the club in February and took on the seasoned pros in a friendly game. “We got absolutely murdered — both on the field, but also off it in terms of swagger and fits,” said Duke + Dexter CEO and co-founder Archie Hewlett. The players were outfitted with the brand’s sporty and casual footwear styles, but otherwise styled themselves. “They just came dressed like true gramparents!” added Hewlett.

June 22, 2022: Snipes has announced “Crack the Code,” the retailer’s nationwide initiative that aims to “close the learning gap, promote digital equity and build the next generation of STEM leaders.” The campaign, Snipes said, will also shed light on the digital divide and will work to support communities that lack computer and online access. As part of the campaign, Snipes said it will build computer labs in key retail markets throughout the country. The computer labs will include laptop and desktop devices, iPads, printers and smartboards, as well as act as community hubs and provide access to those who don’t have reliable at-home internet access or devices. What’s more, Snipes said the labs will provide educational programming and digital literacy training, with an expectation that K-12 students, college students and adult learners “will be able to easily access the basic computer courses and continuing education courses that will be held in the labs.” Snipes confirmed it has already opened its first computer lab, which is located at the Wyckoff Gardens housing complex in Brooklyn, N.Y.

June 14, 2022: DTLR has partnered with the U.S. Army to provide educational and career opportunities in communities throughout the country. According to a statement, they will host block parties this summer to bring the aforementioned opportunities, fun and food to neighborhoods in Washington, D.C. and North Carolina, also promoting the advantages of the U.S. Army ROTC College Program. The first will take place on July 30 in Washington, D.C. from 3-7 p.m. at Unity Health Care. Also, the Army will sponsor the fall homecoming DTLR 2022 HBCU Tour, which will give it access to students at select institutions across the country, and DTLR will become the first retail partner of the Army’s PaYS program that guarantees soldiers an interview and possible employment at a corporate or management level at the retailer after leaving the Army.

June 7, 2022: Golden Goose unveiled its new Ball Star Campaign, bringing the popular sneaker back to the brand. The shoe draws inspiration from the world of basketball of that time, recalling the style codes of those years in the small details. The campaign accompanying the release, titled Roll with Time campaign, emphasizes the timeless identity of the Ball Star and shows the shoes during the different eras from the ’80s to present day. The sneakers are available now on Golden Goose’s website starting at $545.

June 1, 2022: This year, Saks Fifth Avenue celebrates pride month with its “Show Your Pride” campaign featuring singer and drag performer Adore Delano, designer Christian Cowan, actress Dominique Jackson and comedians Jes Tom and Sam Jay. In addition to the digital components, the Saks Fifth Avenue flagship windows are being transformed to create a deconstructed pride flag, which will be on view from June 2 to June 16. Saks is also hosting a private Pride-themed variety night with Stonewall Inn Gives Back Initiative at Le Chalet at L’Avenue at Saks on June 8. This is the fourth consecutive year that Saks has supported the LGBTQ+ non-profit.

May 31, 2022: Prepared meal delivery service Freshly and Asics are collaborating to create a range of dietician-designed meals with a goal of helping optimize the performance and recovery of runners. According to a statement, the Freshly and Asics meal plans will feature an array of meals made with clean, whole-food ingredients to let runners skip marathon meal-prep in order to focus on the run ahead. There will be three meal plans — pre-race (carb-supercharged with less fat and fiber), post-race (featuring moderate levels of protein and carbs) and sustainable wellness (which are carb- and calorie-conscious) — and runners can select the plan or plans that best fit their training needs. The companies said runners will receive an auto-populated cart with the corresponding meals that are curated by Freshly’s in-house nutritionist, which are ready to eat in three minutes or less. The meal plans are available now for a limited time via Freshly.com/asics.

May 31, 2022: Lululemon has added two track-and-field athletes as ambassadors: Olympian Tara Davis and Paralympian Hunter Woodhall. According to Lululemon, Davis and Hunter — a duo the brand has called “a united force on and off the track” — will use their commitment to being role models for inclusivity and mental health to show that running is not solely about competition and that it can be powerful in creating and uplifting communities, and bettering yourself.

May 24, 2022: Clarks Originals has released a new documentary short, “Soles of The City.” Directed by Set Free Richardson, the short film features first-person accounts from cultural icons such as April Walker, Ronnie Fieg, Futura, Dave East, Ghostface Killah and Raekwon, as they describe their introduction to the Wallabee and how the classic Clarks style became synonymous with hip-hop in its most formative era. Tracing the emergence of the brand’s relevance to its popularization among Jamaican immigrants arriving in the U.S. during the late ‘70s and early ‘80s, the film goes on to illustrate the deep-rooted connection between the sneaker-alternative and the formation of new communities defined by resilience and forged identity. First introduced in 1967, the Wallabee has an enduring legacy and ties to many different sub-cultures and countercultures throughout its history. While hip-hop established itself as more than just an underground phenomenon, the Wallabee became the uniform for artists like Run DMC, Slick Rick and KRS1 who wanted to stay true to the genre’s Caribbean diaspora roots. The ‘90s saw an explosion for the style in New York and on the hip-hop scene, largely thanks to the adoption by Staten Island’s Wu Tang Clan.

May 19, 2022: Fila has entered into a sponsorship agreement with 26-year-old tennis star Barbora Krejcikova, the No. 2 ranked player on the WTA Tour. Krejcikova, the 2021 French Open champion, is back on the court May 19 as she starts here defense of her women’s singles tennis title in Paris, wearing Fila’s new Center Court Collection. Krejcikova was also the 2021 French Open women’s doubles champion, hitting the court with Kateřina Siniaková. Krejcikova’s most recent Grand Slam singles result was making it to the quarter finals at the Australian Open in January. “Barbora has made incredible strides to elevate her game over the last few seasons,” Fila global chairman Gene Yoon said in a statement. “Her rise to a top 5 ranked player in singles and doubles has been both impressive and inspiring, as she has worked to cement herself among the WTA’s top stars. We are thrilled to welcome Barbora to the FILA family, as we continue our legacy of sponsoring champions on and off the court.”

May 9, 2022: Mr Porter has launched a year-long campaign that “seeks to re-establish its core values by taking stock of where the brand is, reflecting on the progress made in the last 11 years and looking boldly ahead to the future,” the online fashion retailer said on Monday. Called “Discover Mr Porter,” the campaign, which spans across three short films, focuses on the themes of belonging, identity, and exploration. According to the e-tailer, the ambition of the campaign is to celebrate today’s modern world and embrace its complex makeup, while showcasing Mr Porter not only as a style destination, but as a place of discovery and self-expression. “The beauty of ‘Discover Mr Porter’ is that each film will mean something completely different to each person,” Ben Palmer, creative director at Mr Porter, said in a statement. “Across the three films, the campaign evokes our core pillars and signifies a pivotal moment in Mr Porter’s evolution, allowing people to discover and rediscover our brand in a refreshed light.”