See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to [email protected].

Aug. 12, 2022: Bruno Magli has released its new autumn/winter 2022 campaign. Titled “The Protagonists,” the concept explores the mix of romance from old Italian movies with modern love. “The damsel in distress is now an empowered woman,” the Italian footwear brand said in a statement. “Couples that complement each other instead of one needing the other. Two strong protagonists who are in control of their story. This frame merges the classic with the new, updating old-school values with the modern day.” This is a story that reflects Bruno Magli’s latest collection. For fall, the brand has updated classic footwear styles through a modern lens.

Aug. 11, 2022: Cole Haan has launched the “Work For What You Believe In” campaign, highlighting its new fall 2022 collection. The campaign features twelve entrepreneurs, creatives, and personalities including interior designer Nora O’Neil; style editor Yang-Yi Goh; poet, writer and creative director Joekenneth; and founder of Nuna Awaq, Juana Burga. The full cast of fall 2022 campaign will be released in three parts on a monthly basis starting today and continuing through October. In addition to serving as the stars of the campaign, the talent provided an intimate look into their own personal work lives, sharing their stories for Cole Haan’s website. Each individual highlights what they work for and how it is rooted in what they believe in. In conjunction with the campaign, Cole Haan will debut two product collections perfectly suited for fall, including the evolution of the women’s Grand Ambition footwear and bag assortment featuring the new York Bootie, in addition to the introduction of a new men’s line coined American Classics.

Aug. 4, 2022: Birdies has launched the second iteration of its “What are You Running?” campaign. As part of the brand’s ongoing mission to empower and support women, the new campaign features financial pop star Haley Sacks aka Mrs. Dow Jones who runs “Finance Is Cool,” a financial literacy platform that revolutionizes money management by offering people tell-all tools to get ahead—and stay there. With this new campaign, Sacks will be helping Birdies launch its fall 2022 styles, which debuted on Aug. 2 and will continue to roll out through the month of September. These will include some new styles such as the Vesper and Goldfinch, in addition to bringing back beloved Birdies styles such as the Falcon, the Roadrunner and the Cardinal in new autumn colorways. This launch follows the debut of Birdies’ first digital “What Are You Running?” campaign this spring, featuring activist and author, Blair Imani and celebrity interior designer, Brigette Romanek. The ongoing campaign highlights the uniquely dynamic journey of women in charge, and the need for both style and comfort as they “run” various aspects of their life.

Aug. 3, 2022: For fall/winter 2022, Boss delves deeper into what it means to be your own boss with a campaign capturing a group of today’s most influential stars. Next-generation TikTok creator Khaby Lame stars in the campaign, alongside Italian tennis player Matteo Berrettini, German runner Alica Schmidt and British boxer Anthony Joshua. These global brand ambassadors, introduced in the brand refresh campaign last January, each have strategic partnerships and co-designed capsule collections with Boss. And, for the first time in Boss campaign history, legendary British supermodel Naomi Campbell joins the cast. American model Kendall Jenner, world-famous American rapper Future, and South Korean singer and actor Lee Min-ho round out the luminary talents in the campaign, where they talk in their own words about what makes a Boss.

Aug. 3, 2022: Valentino has tapped Zendaya and Sir Lewis Hamilton for its latest campaign. Shot by Michael Bailey Gates, the “Euphoria” actress highlights the brand’s use of the signature Barbiecore-esque Pink PP color with a head-to-toe look featuring the bold color. Formula 1 driver Sir Lewis is also seen in the color in an image shot by Nicolas Kern. The signature hue has sent Valentino into the stratosphere, skyrocketing their notoriety and relevancy within the fashion landscape.

July 27, 2022: Malone Souliers has released its autumn/winter 2022 campaign. This new marketing spot features the brand’s men’s and women’s range of footwear from the Yuri platform in pink satin, or the Claudia cowboy boot for women, or the Dali chukka boot and Andre sandal for men. “Style can sometimes seem like a passive thing – you choose the items you like and allow them to represent you – but it’s very much an active process,” Mary Alice Malone, founder and creative director, said in a statement. “It’s the practice of defining and redefining the self in a way that feels empowering. Through personal style we can communicate with others, but above all it is something we do for ourselves. That’s who this collection is for: the person who takes joy in dressing for themselves, and who draws energy from the feeling this gives them.”

July 27, 2022: Just ahead of the back-to-school season, Gap is celebrating belonging with newly released creative inspired by the children’s book of the same name, “Everyone Belongs,” by Heather Avis. The new fall 2022 GapKids campaign features a wide range of real kids of all abilities and special talents, including those of Avis’s own children with Down syndrome. Concepted by Gap creative director Len Peltier, shot by Jack O’Connor and directed by Lauren Sick, the cast of kids showcase their individual styles and the joy they feel from being who they are and doing what they love. Beyond the campaign, GapKids is hosting its first-ever digital talent show, encouraging kids across the country to participate and show off their very own talents and skills. There will be a call-to-action for families to upload videos of kids performing their talents to social media, using the hashtag #GapKidsBelong, with a range of participants highlighted on future GapKids channels and campaigns. And, to further celebrate belonging, Gap is turning the page on educational barriers by donating 20,000 brand new copies of “Everyone Belongs” to schools in need via First Book, a non-profit organization dedicated to providing learning materials to underprivileged classrooms.