See all the season’s biggest marketing moves, from ad campaigns and digital initiatives to major ambassador partnerships. Got some news to share? Send it to [email protected].

Aug. 29, 2022: Neiman Marcus has launched its fall 2022 campaign. Titled “Live Your Luxury,” this 360-degree campaign includes advertising, in-store visuals, The Fall Book, events, digital content and videos. According to the company, this new campaign encourages its customers to “inhabit and move through life in a way that’s true to the individual, with assurance, boldness, eclecticism, radiance and purpose.” Shot on location in New York City and the surrounding tri-state area by a roster of top creatives, the imagery and videos highlight 418 designer brands across women’s, men’s, children, home and beauty. Plus, the retailer’s Fall Book is packed with interviews with Donatella Versace and Casablanca’s Charaf Tajer, and a Q&A with David Yurman’s Evan Yurman. This printed tome–a staple in Neiman Marcus’ storied history–also features Valentina Sampaio on the cover. Her turn marks the first time a transgender woman has appeared on the Book’s exterior. “This campaign signals a reimagined perspective of luxury, which, ultimately, means something different and often very personal to the individual,” Daz McColl, Neiman Marcus’s chief marketing officer, said in a statement. “It is not just about styles or trends–and the unspoken expectations that come with them. It’s about how you wear a piece or a look, when you wear it, why you wear it, and what it means to you.”

Aug. 29, 2022: Andre Assous has released its fall/winter 2022 campaign. Shot by fashion photographer Melinda DiMauro in New York City, the campaign features models Anna Jonynas and Francine Jacque and is styled by Casey Trudeau. The moods throughout the campaign are innovative and youthful, each suited to different aspects of the modern woman’s life – exploring her sophisticated, passionate personality and her playful spirit.  From the chic, Featherweight ‘Nalah’ to the ‘Sanaa’ platform wedge, each timeless, wearable style stands out against Manhattan as a beautiful backdrop.

Aug. 25, 2022: “I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” began Gucci creative director Alessandro Michele’s notes on the new “Exquisite” campaign, which draws inspiration from a series of iconic films by the late director Stanley Kubrick. Scenes from movies like “2001: A Space Odyssey,” “A Clockwork Orange,” “Eyes Wide Shut” and “The Shining” are revisited by Michele and reimagined by looks from his latest collection for the house. “I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.” To bring this campaign to life, Gucci worked with the University of the Arts London, home of the Stanley Kubrick Archive, as well as Warner Bros. Consumer Products and the Stanley Kubrick Film Archives. Replicas of the original costume designs were curated by Milena Canonero and Charlotte Walter.

Aug. 25, 2022: Dior has released its winter 2022 men’s campaign. Shot by Rafael Pavarotti, this season’s campaign reveals a dreamlike setting, echoing the show’s set, which features the Alexandre-III Bridge – a symbol of the meeting between past, present and future. A tribute to the house’s legacy, this series of photographs “defies the flow of time so as to be more firmly anchored in the present than ever before,” the French luxury brand said in a statement. The winter 2022 men’s line explores Dior’s heritage, reinterpreting it through the prism of modernity. Men’s artistic director Kim Jones initiated a “conversation” with Christian Dior, which celebrates the spirit of Paris and the love of French fashion.

Aug. 23, 2022: Skechers has signed British musician, presenter and entrepreneur Myleene Klass as ambassador for the brand’s footwear and apparel offering across the UK and Ireland. Kicking off this month, Klass’ inaugural Skechers campaign will launch the star’s long-term partnership with the brand. Klass joins a team of Skechers ambassadors that includes musicians Ava Max, Chesca and Willie Nelson; television personalities Joanna Krupa, Brooke Burke and Amanda Kloots; Dodgers pitcher Clayton Kershaw; and a slate of retired sports stars such as football players Jamie Redknapp and Michael Ballack, American football player and broadcaster Tony Romo and iconic boxer Sugar Ray Leonard, among others. “We have established stores across Great Britain and Ireland, where we see many opportunities for growth—and now with Jamie Redknapp for men and Myleene for women, we’re fully bringing this U.S.-based brand to life in the UK and Ireland and tailoring our global vision to connect with locals everywhere,” Peter Youell, managing director for Skechers in the UK and Ireland, said in a statement.

Aug. 22, 2022: DKNY has launched the “Today I Feel” fall 2022 campaign. Shot by Sam Rock, the new campaign features a diverse cast of talent including model and climate champion Quannah Chasinghorse, Olympic fencer Miles Chamley-Watson, rockstar and activist Julia Cumming, and global singer-songwriter Yendry. In a press release, DKNY said that the campaign celebrates and supports the emotional comfort of all those who share and wear exactly how they’re feeling. The campaign features creative with the prompt “Today I Feel” followed by a variety of moods and emotions. Individual, uplifting, and at times, stirring, the text captures a wide range of perspectives, experiences and ideals of the modern New Yorker. Each talent appears in hero styles from the fall 2022 collection: checked suiting, vegan leather, and statement outerwear for her; athleisure sets, fresh tailoring, and easy essentials for him.