March 21, 2023: Vasque has unveiled its new brand purpose, ethos and tagline, which is featured in its fresh “Log Out” global brand campaign. According to Vasque, “Log Out” aims to inspire consumers to “disconnect to reconnect with themselves, each other and their full potential.” Vasque explained in a statement that it did a deep dive into the history of the brand during the pandemic, as well as “the evolving way people go outside” and “how future generations will go outside.” The result of this deep dive, Vasque said, is “a body of work that has morphed into the brand’s new tagline that embodies everything the brand brings to market — inspiring people to find reprieve from the stress of the everyday, every day — by disconnecting and going outside.” “Log Outside” messaging will appear will in every touchpoint with the brand, which includes a new social call-to-action urging people to forget their phones on purpose on hikes. What’s more, Vasque said it will accept time spent disconnected from technology outside as currency in exchange for new product via the Log Outside Project. According to Vasque, the project — which debuted in Boulder, Colo. on March 18 — had locals leave their phonesin secure lockers while they continued on their journey outside. After one hour, Vasque said they people retrieved their phones, as well as a new pair of Breeze hiking boots, and a signal-locking pouch “so they can recreate the experience in the future.”

March 14, 2023: DTLR has revealed its “Community Champion” campaign, which was created to highlight local individuals or organizations that make an impact in their communities. With the campaign, DTLR said in a statement that it will choose a community champion every month and partner with them for a community service event or project that helps to further the cause they’re dedicated to. This month, DTLR said it will focus on honoring a female champion in honor of Women’s History Month. This campaign kicked off in February with Random Acts of Kindness Everywhere (R.A.K.E.), a nonprofit formed by comedian Ricky Smith, which was formed to support the Cleveland community in a positive way.

March 10, 2023: Dick’s Sporting Goods announced today that it has launched its largest brand campaign to date, which the retailer explained was created “to celebrate the principles on which the company was founded.” The campaign, titled “Sports Change Lives,” features a 90-second brand anthem video that Dick’s Sporting Goods explained shows the positive impact sports participation has on people and its ability of sport to bring together communities. Also, the retailer said there will be a second expression of the campaign featuring nine sport-specific 15-second spots. Other components of “Sports Change Lives” includes becoming the sporting goods retail partner of the NCAA and its new “75for75 Sports Matter Grant Program” that will provide 75 grants from The Dick’s Sporting Goods Foundation of $75,000 to select youth sports programs (a total of $5.6 million to be distributed in 2023). Also, this effort includes its renewed $1.5M partnership between The Dick’s Foundation and Good Sports to provide 20 of under-resourced communities with $75,000 worth of youth sports equipment in 2023 and its new $1.5 million partnership between The Dick’s Foundation and Local Initiatives Support Corporation to launch the Game On-Community Places to Play Initiative that will create or renovate up to 20 multiuse youth sport spaces in underserved communities.

March 10, 2023: Athletic Propulsions Labs (APL) has inked a new partnership deal with Formula One team Oracle Red Bull Racing. The partnership will see APL join the charge as the team’s athletic footwear partner as it fires up for its 2023 defense of both the Formula 1 Drivers’ and Constructors’ Championships. What’s more, Formula One world champion Max Verstappen, grand prix- winning team-mate Sergio “Checo” Perez, as well as trackside team personnel debuted exclusive APL x Oracle Red Bull Racing footwear at the Bahrain GP over the weekend. “Over the seasons to come we will debut multiple shoes with the team that are built in a collaborative manner to fit the needs of the F1 season and deliver the fans an amazing on-foot experience,” Adam and Ryan Goldston, co-founders of APL, said in a joint statement. “In addition to in-line official team shoes, we will also have exciting limited releases around key moments, races, and victories. This partner- ship was a natural fit because both brands have so many synergies, starting with the desire to always push the limits of what’s possible, and that’s exactly what we will do together over the years to come.”