With F1 returning to Las Vegas this weekend, Puma is readying to drop the popular Speedcat sneaker yet again — this time with help from Dua Lipa and Rosé.  

In the dual campaign, each artist can be seen modeling the performance racing-inspired silhouette in classic colorways alongside vintage cars.

Dua Lipa wears the classic “Red” Speedcat, outfitted in all-black Puma racing-inspired gear. As for K-pop star Rosé, she opts for the “Black” version paired with a silver Puma racing jacket.

The Puma Speedcat will also be available in a new “Pink Blush” colorway starting Nov. 26 in North America on Puma.com, the Puma mobile app, the PUMA NYC and Las Vegas Flagship stores and additional PUMA retailers globally.

Originally launched 25 years ago, the Puma Speedcat was reintroduced this summer to much fanfare. The red Puma Speedcat was named the third hottest product overall in the Lyst Index for the third quarter of 2024, for instance.

Celebrities spotted in the shoe include Jennifer Lawrence, Emily Ratajkowski, Rosé and more.

It’s the brand’s most-sold sneaker to date and was originally created to support F1 drivers on the track in 1984. Today’s iteration follows the first lifestyle version that released in 1999 and honors its racing heritage. Subtle enhancements now include the addition of the cat logo to the toebox and added comfort with IMEVA material. It currently retails for $100.