Tory Burch’s Iconic Reva Ballet Flat From the 2000s Makes Its Return With Help From Ssense
After making an appearance at the designer’s spring 2025 runway show in New York last fall, Tory Burch is bringing back her iconic Reva ballet flat to retail.
According to the American designer, she has tapped Ssense to reintroduce the famed shoe style that took over the 2000s, as well as serve as the brand’s exclusive North American retail partner for her spring 2025 runway collection.
Originally designed in 2006 with the help of the late Vince Camuto – and named for Burch’s mother – the medallion-clad Reva became synonymous with early-2000s style, worn by celebrities and young professionals navigating the city.
In the first two years on the market, Burch sold 250,000 pairs, retailing them for $195. By 2013, more than 5 million Revas had sold.
“‘I never thought I’d be famous for a shoe,’ my mother, Reva, said when our ballet debuted in 2006. Now it’s back. I love you, mom. You are divine and sublime,” Burch wrote in her show notes in September.
The Reva ballet flat has not been available in recent years — until now. The spring ’25 style has been relaunched with some modern updates, too, including a sharper silhouette and knife-beveled hardware. Along with the slipper, Burch also designed a slip-on Reva ballet mule in glossy patent leather.
“The ballerina trend has blown up the last few years and we’ve seen big success in the product category,” Brigitte Chartrand, vice president of womenswear buying and ‘everything else’ for Ssense, said in a statement. “We’re always looking for ways to meet demand while applying our unique point of view and adding a fresh perspective to big trends, and Tory bringing back the iconic Reva flat in a really modern way—for example, styling it with judo pants on the runway, and adopting a new mule-style—does exactly that.”
Chartrand added that when she met Burch last year, she was “blown away” by her collaborative nature and humble leadership. “I saw firsthand her ability to absorb creativity around her and truly consider who the ‘Tory girl’ is while developing the spring/summer 2025 collection,” the executive said.
To mark the launch, John Yuyi photographed Margeaux Labat, Micaela Wittman, and Renée Bellerive passing through the revolving door of a New York skyscraper in a new campaign. In motion and occasionally obscured through the glass, the model’s styled their Revas with low-slung trousers, sequined swimsuits, and sheer knits from Tory Burch’s spring 2025 collection.
The Tory Burch Reva ballet flat, which retails for $348, and the Reva ballet mule, which retails for $268, is now available globally on Ssense.com and the Ssense mobile app. The style then launch on Toryburch.com later this month.
